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Construisez et pilotez une marque dans le temps

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  1. Créez et donnez de la valeur à votre marque
    3 Chapitres
    |
    1 Quiz
  2. Animez votre marque
    3 Chapitres
    |
    1 Quiz
    1. (Re)placez votre marque dans son environnement
    2. Définissez votre stratégie de communication
    3. Déterminez votre stratégie de moyens
  3. Ajustez le pilotage de votre marque
    3 Chapitres

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